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Named after the night-ruling Greek goddess, NYX Professional Makeup blends beauty with power. Rich pigments, long-lasting formulae and a friendly approach to color help you find the perfect match through its high-quality line of matte lipsticks, waterproof mascaras and brushes.

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In 1976, a coin was flipped by sisters Jean and Jane Ford-heads that opened a deli, tails that opened a beauty shop. It landed on paws, so they set up shop in San Francisco and launched Benefit, a whimsical makeup brand. We've handpicked a few of its products and it's safe to say that the POREfessional primer and They 're Real! mascara are two of our faves. Check out the brand’s high-beam highlighter too –it’s won awards, don’t you know.

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